Definition

1. Noun:
   • (Law) A name used by a business for operations that differs from its official, legally registered name. This is a formal, commercial usage.
   • A name adopted temporarily by a person; an alias. This refers to a false or alternative name used by an individual, often to conceal identity.

Usage Examples

• Noun (Business Context):

  • The restaurant operated under an assumed name that was more catchy than its corporate title.
  • Filing for an "assumed name" or "DBA" (Doing Business As) is a common practice for sole proprietors.

• Noun (Personal Alias Context):

  • The author published her first novel under an assumed name.
  • He checked into the hotel using an assumed name to avoid the press.

Advanced Usage

• "to do business under an assumed name": To operate a company or trade using a name other than the legal one.
  • Many small business owners do business under an assumed name.

Variants and Related Words

• Alias (n): Another word for a false name, especially used by a person. (e.g., )
• Pseudonym (n): A fictitious name, especially one used by an author. (e.g., )
• DBA (Doing Business As) (n): A legal term equivalent to an assumed name in a business context.
• Fictitious name (n): A synonym often used in legal and business settings for an assumed name.

Synonyms

• Alias
• Fictitious name
• False name
• Nom de guerre (for a name used in a specific activity or conflict)

Related Phrases

• Under the name of: Using a specific name, which could be real or assumed.
  • She wrote under the name of J.K. Rowling.
• To go by the name of: To be known by a particular name.
  • He goes by the name of "Doc" around here.

Noun

1. (law) a name under which a corporation conducts business that is not the legal name of the corporation as shown in its articles of incorporation
2. a name that has been assumed temporarily