assumed name

Friendly

Explanation of "Assumed Name"

Definition: An "assumed name" is a name that a person or a business uses that is not their legal name. This name can be used for various reasons, such as marketing or to protect privacy. In legal terms, it often applies to businesses that operate under a name different from the one registered with the government.

Usage Instructions

• When to Use: You can use the term "assumed name" when talking about businesses or individuals who choose a different name for their work or activities, especially for legal or marketing purposes.
• Context: It is often used in legal, business, and marketing discussions.

Example

1. Business Context: "The bakery operates under the assumed name 'Sweet Treats,' even though its legal name is 'John's Bakery LLC.'"
2. Personal Context: "The author published her book under her assumed name to keep her identity private."

Advanced Usage

• In legal documents, you might see the term "doing business as" (DBA) which is synonymous with "assumed name." For example, "XYZ Corporation, doing business as 'Green Solutions.'"

Word Variants

• Assumption: The act of taking on a different name.
• Assumed: The past form of "assume," meaning to take on something that is not your original name.

Different Meanings

• "Assumed name" specifically refers to names used in business or secrecy. It should not be confused with nicknames or stage names, which may not have legal implications.

Synonyms

• Alias: A name that someone uses instead of their real name.
• Fictitious name: Another term for an assumed name, often used in legal settings.

Idioms and Phrasal Verbs

• While there are no direct idioms or phrasal verbs specifically for "assumed name," related phrases include:
  • "Under the radar": Operating quietly or without attracting attention, similar to using an assumed name for privacy.
  • "Go by": To use a particular name, e.g., "She goes by the assumed name 'Jane Doe.'"

Summary

An "assumed name" is an important concept in business and legal contexts, allowing individuals and companies to operate under a name that may be more appealing or private than their legal name.

Academic

Noun

1. (law) a name under which a corporation conducts business that is not the legal name of the corporation as shown in its articles of incorporation
2. a name that has been assumed temporarily

Synonyms

• fictitious name
• Doing Business As
• DBA
• alias
• false name